High Oleic

Communicate the value proposition of high oleic soybeans, which are valued for their high-quality oil, for on-farm profitability and market growth to farmers.

Our Solution

Activate a grassroots awareness campaign to drive farmer engagement and interest in the varieties while developing a collaborative environment with key partners in this effort.

The Results

Awareness about high oleic soybeans within high oleic growing areas increased by 17 points during the campaign with over 37 million earned media impressions with an ad value over $1.2 million.