Challenge: Meet the swine industry’s increasing call for new health technologies and advancements, especially with increased consumer curiosity and decreasing antibiotic use.

Our Solution

Driven By Prevention – Effectively engage the swine audience by showcasing Merck Animal Health’s investment in people, technologies and vaccine innovation using media, digital and event strategies.

The Results

Our client has received positive feedback from swine veterinarians and producers, and Driven By Prevention remains one the most innovative yet relative concepts in the swine business today. The Driven By Prevention multimedia campaign was honored with a Merit award at the 2017 Best of NAMA awards and will move onto compete in the national competition.