100 Years

Challenge: Reinvigorate the brand by celebrating the heritage of DEKALB during its 100th anniversary, fostering pride among internal and external audiences.


  • Account Services
  • Creative Development
  • Media Planning & Buying
  • Project Management
  • Public Relations

Our Solution

Demonstrate the endurance and strength of the DEKALB brand, share the story of its 100-year history and express gratitude to those who have helped DEKALB achieve this milestone – all while using the same innovation and creativity that made the brand what it is.

The Results

DEKALB 100 initiatives generated nearly 89 million impressions from July 2011 through January 2012. Of those 89 million impressions, nearly 80.8 million of those were earned by our PR tactics.


Region II NAMA: Best of Show Award, First Place Awards, Merit Awards
Best of NAMA: First Place Award