Challenger Baseball

Challenge: Reignite the passion behind the America’s Farmers Grow Communities program, a Monsanto initiative that grants money to farmers looking to make an impact through a local nonprofit organization.


  • Creative Development
  • Digital Marketing
  • Project Management

Our Solution

Tell the story of the Challenger Baseball Project, one of the hundreds of Grow Communities initiatives, and its direct impact on members of the community to raise brand awareness and increase participation.

The Results

Outside of traditional print PR, the story evolved into a video series that was placed on the America’s Farmers website and YouTube channel, along with Grow Communities social media. Additionally, a video news release developed for the project has been broadcast 311 times on 60 TV stations in 27 different states with an audience of 63,158,997 and a media value of $86,674.


Addy, Gold