Common Ground

Challenge: Foster conversations about where our food comes from through CommonGround, a grassroots agricultural initiative focused on training urban and rural women to speak publicly, engage with the media and take part in these conversations online.

Services

  • Account Services
  • Creative Development
  • Interactive Content Development
  • Project Management
  • Public Relations
  • Strategic Planning

Our Solution

Use creative storytelling to share facts and enable direct conversations between consumers and the producers of their food.

The Results

678 million total program touchpoints. The “Ask a Farmer” video reached more than 1.1 million people on Facebook and YouTube in its first two weeks.

Accolades

NAMA Grand Champion