Challenge: Revamp Farm Credit’s booth at the National FFA Convention to increase brand recognition with a younger audience and create engagement that better represents their brand.
#SecureTheFuture – an interactive booth that invites FFA students to write about how they would secure the future of rural and agricultural America then attach the thoughts to a custom weathervane, a nod to the Farm Credit centennial, with a lock.
Thousands of students shared their ideas with Farm Credit, and they had to get creative with lock placement as the show went on due to an overwhelming response. Social media engagement from students remained consistent throughout the show. Farm Credit is looking to recreate the booth experience again in the future.