Tell the story of the Challenger Baseball Project, one of the hundreds of Grow Communities initiatives, and its direct impact on members of the community to raise brand awareness and increase participation.
Outside of traditional print PR, the story evolved into a video series that was placed on the America’s Farmers website and YouTube channel, along with Grow Communities social media. Additionally, a video news release developed for the project has been broadcast 311 times on 60 TV stations in 27 different states with an audience of 63,158,997 and a media value of $86,674.
