Everyone deserves the chance to hit a ball and run the bases. So Challenger Baseball created a league that gives kids and adults the opportunity to play – regardless of developmental disabilities. To highlight their efforts, we created a campaign that demonstrates the power of playing ball when you’re simply given the chance to play.
Creative Development, Digital Marketing, Project Management
Featured Project 1/9
Website Screen Casts
One rule. Play ball.
No umpires. No balls. No strikes. No outs. No keeping score. But for all the no’s, there’s a resounding yes that warms hearts from the bleachers to the base paths. Because on this field, nothing rules kids with special needs. They’re just kids. This is Challenger Baseball.
Some fields have greater purpose.
This isn’t heaven, or Hollywood. It’s Challenger Park in St. Genevieve, Missouri. Here you won’t find corn in the outfield, but a place where kids with special needs find themselves getting to do something beyond special – just playing ball on their own field of dreams. This is Challenger Baseball.
Out here, everyone feels like an All-Star.
Inside these lines, kids with special needs shine as much as the diamond that unconditionally welcomes them. Out here, an extra chromosome or a wheelchair will never keep those who stand out from feeling like standouts. This is Challenger Baseball.
- Adnan Sabic, Executive Creative Director
- JP Burcks, Graphic Designer
- Ryan McMichael, Copywriter
- 3 Gold ADDYs
- 2 Silver ADDYs